Why You Need to Invest in a Professional Logo for Your Business

Your logo represents your business.

You are not the one who makes the first impressions – this is the job of your logo. At present, people are too busy to stop, talk and know one another. All they have to do is view your profile on the web and see if you are credible. When they are convinced, they will contact you to ask for a quote.

So, where are you in the picture? Normally, you will come in the latter part of the sales cycle. You have to wait until they Google search for 10 to 15 of your competition.

It lets you earn trust.

When you need a logo, you may be just starting out or trying another market like for instance, selling to high-end customers or providing other services. In any case, you are a newbie in the industry. Your competitors are more experienced and reputable.

So, why should people take notice of you? They do not know anything about you. Even if you gave more effort than the others, nobody knows that. Like everyone else does, you would certainly say that you could provide them with the best price and service. Therefore, why should potential clients waste their time on you than contact your competitors?

Is it because of your ads that pop up but there are numerous ads everyday. Can we interpret what our eyes see? People would not spend time to read all lines of text. For this reason, people see if they could trust you by means of your logo. When it impresses them, they will go on to read your offer – that is why a logo, even if it is too small, is very critical.

They can relate with it.

It is natural for you to feel curious when a logo comes on too strong. However, can it be trusted? No. The same thing is true when it comes to your logo. If your target audience can relate with it, trust can easily be built.

It lets you be decommoditized.

Have you heard of price war? For example, you are a plumber. Would you like to continue underpricing your competition until you both look like you’re selling for charity? Of course not. In that case, let your logo talk more about your niche.

Show your competitive advantage. Apple and Samsung have never competed in terms of prices. Though the mobile phone market is very saturated, the iPhone X is the priciest phone worldwide. So, it is all about presenting your niche. The first step to showcase your one-of-a-kind selling proposition is through your logo.

It makes a connection.

If you think about your target market and competitive advance when designing your logo, this will have a connection with potential customers that see it. The moment it is clicked, you will be recognized and be able to earn their trust right away.

It gives you an edge over competition.

If your company offers something unique, your logo should be designed based on it. You will stand out from the crowd – even if it is too saturated – since you have the right things to say to the right persons, in the right way.

Photographer Vs Videographer

‘Don’t videographers and photographers do one and the same thing?’ This has often been the cue for a heated argument on the difference between photographers and videographers. It’s often required for a video production company clarify the difference.

There are several points of conflict that are causing a rift between professional videographers and photographers. Amongst these points of conflict is that they find that they are competing for the same positions.

Defining Videographer and A Photographer

These two professionals are like skiers and snowboarders. They are completely different in what they do and how they work. It is important for both clients and professionals to realize that their functions are not interchangeable.

A photographer takes photographs using a camera. Professional photographers may work for companies or as individual contractors. They capture a moment in a single image. Several photographs therefore are required to encapsulate an event.

A videographer uses a video camera to capture an event. They capture a series of moments in audiovisual content. They may work for a company or as an individual contractor. A single film can be used to document an event.

Difference Between the Two

Although photography and videography have their similarities, they can’t be lumped into the same category. There are a lot of differences between the two.

Photography has been around for many years. People understand the importance of photography and the work that a photographer puts into getting the perfect shots and delivering awe-inspiring prints to clients.

Video on the other hand is moving images and incorporates audio. Video is quickly catching up to photos and other images as a medium of communication. Despite this, many people still don’t have a clear understanding of the amount of work a videographer has to do in order to document an event, edit a film, and ensure that their clients are happy with their work.

Things A Videographer Doesn’t Tell You!

There’s a lot that goes into documenting events than simply holding up a camera. There’s a lot that your video expert would like to tell you:

Creating a video takes more than capturing what you see. It’s also about capturing sound. Professionals use external sound recording equipment for the best quality. The sound recordings and the audiovisual content have to be synchronized during editing. This isn’t easy. Photographers only have to worry about the images.
In order to capture those important moments at the right angle, multiple cameras, and sound equipments are required. This means working with footage from different sources during editing to get the perfect film. Photographers only need to select the best shots even if they are from multiple cameras.
A lot more equipment is required to get the perfect footage. A videographer may need stabilizers, more than one camera, microphones, siders, and drones to capture the event.
Editing photos isn’t easy. Editing videos is a whole different ball game. There is usually more than 100 GB worth of footage for any given event to go through. There are also hours of sound recordings that have to be synchronized with the footage. You then have to compile the footage in a way that tells the story.