Design a New Career in Graphic Arts

When you read a magazine, buy a product at the supermarket, look at a billboard, watch television, or cruise a website, chances are you’re looking at the work of a graphic designer. Today’s graphic designers use traditional tools including pencils and paper, but they also use the newest and most sophisticated computer design software. Computer design applications include Adobe Illustrator, PRIMO pdf, AutoCAD 3-D Modeling software, and Adobe Flash software for web-based flash designs. To learn how to effectively use these tools, you’ll need the right training.

An Example: You Design an Ad for Sneakers

It’s the job of a graphic designer to create a message using color, shape, line, and texture. The message can be structured to enhance the sale of a product, or it can be reflected in the product itself to create visual appeal and branding.

For example, consider a sporting goods manufacturer that is introducing a new line of classic basketball sneakers. If they are marketed effectively they will sell well to young adult men, whether or not the buyers actually play basketball.

The marketing director of the advertising agency responsible for introducing the new sneaker comes to you, the graphic designer. The marketing director asks you to create an Internet advertisement for the sneaker. It’s got to look exciting, dynamic, and fresh. The ad may feature an endorsement by a pro basketball player.

Are you going to design your ad using a theme of pretty yellow daisies in a summer garden? Probably not. Daisies are lovely, but they won’t sell basketball sneakers. Would you use a cute puppy? Again, no. Everyone likes puppies, but you wouldn’t use one in your ad campaign for sneakers.

Using a program like CorelDRAW Graphics Suite, you might create a design showing a group of urban kids playing basketball on an asphalt parking lot. Maybe it’s at night, and the only light is from an overhead street light. Perhaps your layout uses colors like black and purple and silver. The lettering in the text is slanted and dynamic. You can tell from the ad that the kids who wear the shoes are passionate about basketball.

Even before you begin, you’ve already made some choices that a graphic designer makes. Whether you are designing an ad for sneakers, the box the sneakers come in, or even the logo on the side of each sneaker, the choices you make help tell the consumer about the product.

How’s the Job Outlook?

Like many specialized careers, your job prospects may depend upon your level of training. Most entry-level graphic design positions require an associate or bachelor’s degree. You’ll need to get training from an accredited college or career school. But finding a good school should not be difficult; the National Association of Schools of Art and Design accredits about 250 postsecondary institutions with programs in art and design.

Once you’ve got the degree you need, what’s the outlook? According to the U.S. Department of Labor’s Bureau of Labor Statistics, nearly 40,000 new jobs will be added in this field in the current decade from 2008 through 2018. Median salaries were $42,400 in May, 2008, but annual earnings can go over $100,000 for those who have ownership interest in a successful firm.

Prospects will be better for graphic designers with website design and animation experience. Demand should increase for interactive media products including cellphones, video games, personal digital assistants, and other technology. Proficiency with computers and computer design programs will be an asset.

Is it a competitive field? Yes! But the rewards are great. Imagine creating graphic art that could be seen by millions of people, and may even influence popular culture. With the right training, imagination, and hard work, a rewarding career in graphic design could be yours.

Getting Started

If you enjoy visual design and want to get professional training, you’ll need to find an accredited college or career school, either near you or online, that offers graphic design programs. But how do you find a school? The best way to start is to go online to a reputable college directory. You can enter the search terms that fit your situation, such as “graphic design,” “associate degree,” and your home town or ZIP code. You’ll see a variety of choices. Check them out and compare programs, financial aid opportunities, career services, and schedules. Then with one click you can get free information from the schools you’ve chosen. Make your choice and apply. In less time than you think you could be on your way to a rewarding new career in graphic design.

Visual Graphics for Super Star Creative Geniuses – We Need Better Tools

There is never enough time, and an abundance of projects you may never finish in this lifetime. This is the plight of an over-achiever Visual Graphic Artist and Creative Genius. This challenge isn’t new. In fact, Leonardo da Vinci had said he had only one regret in his life. That he was afraid he’d die of old age, before he completed all his projects, art work, and ideas. He was right to fear this, he died before he did, luckily he left some sketch books for us, and we’ve completed all those prototypes and taken his technology of the day to the next level. Okay so, let’s talk about today, fast forward and let’s see what challenges we face.

First, visual graphic work is slow, and even with an abundance of shortcuts, it still takes lots of time. What shortcuts you ask? Okay so, to enlighten you on this – there was a great lecture posted to YouTube on Feb 8, 2013 by concept artist Scott Robertson which “shows his incredible portfolio of work and talks with students about how to succeed in the industry.” The title of the Video Lecture is: “Creating Sources of Inspiration with Scott Robertson,” brought to us by the Academy of Art University.

In this lecture he explained his methodology, where he has lots of source folders with other images, where he can cut corners using base images. Yes, why not, and he reminds us that in the creative world there are no “image police” that really care if you “cheated” to speed up your work. Okay so, he’s right, and I’d like ask this;

1. What if we had an artificial intelligent search feature that could work in Google Image search using your voice where you describe the base image type you are looking for and it either found one, or created one for you?

2. What if this AI software could take an image and modify it “by your command” and help you along with your visual image creation?

Why do I ask these questions?

Simple, I get two new original thoughts per day myself and I am always looking for ways to illustrate those ideas, but if I don’t do it right now, and spend all day doing it, tomorrow will come and I’ll have two more new concepts and so on. Thus, I just get further and further behind. So, we really need this technology now. Just as Leonardo could have used a whole army of painters, artists, prototype makers, whole teams of people at his command — just imagine if he had? Please consider all this and think on it in 2015.