A Passionate Affair

Paperweights debuted in 1845, and became a successful fad because of the many changes that occurred in the economic and social conditions of the time. In the mid 1800s, Europe and America were undergoing the Industrial Revolution. It resulted in an emerging “middle-class”, along with a strong demand for colorful and showy decorative arts.

Developing industrial technology and the improved transportation network resulted in lower costs of manufacturing. One of the products to benefit was paper, which we consider insignificant today. However, prior to the 19th century, paper was very expensive, and affordable only to the affluent. In the early 19th century, manufacturing improvements resulted in a significant reduction in the production cost of paper, which in turn, fueled an expansion of printing newspapers and books.

Public literacy blossomed as education became more accepted for the emerging middle-class. Paper products such as envelope and stationery became affordable, and postal service had just begun in many countries. These factors combined to make writing to family, friends and loved ones a very fashionable pastime. A strong market developed for desk sets of writing equipment, accessories, and associated novelties, such as paperweights.

This was also a time of extreme sentimentality. Paperweights became a popular gift item to be given to loved ones as a symbol of affection. They were considered to be more charming than valuable, and were prized more for their sentimental symbolism than their cost.

Although many of the techniques for making paperweights were known by the Egyptians since about 100 B.C., no one had considered the placing of a millefiori design in heavy glass hemispheric dome until a paperweight was needed to help control the increasing volume of paper and letters. The first paperweights were made in Europe by Venetians in 1845, but the finest were by the famous French glass houses of Baccarat, Clichy and Saint Louis. Fine paperweights were also made in Bohemia, Britain and Belgium. Production of paperweights peaked in Europe about 1851, and then sharply declined from 1855 – 1860. During the 10 years of the so-called “Classic Period” (1845-55), it is estimated that only about 50,000 fine paperweights were made in Europe. This is a difficult number to confirm, since production figures were not retained.

America typically trailed Europe in commerce and consumer goods during the 19th century by at least a decade, and paperweights were no exception. Paperweights were made in America as early as 1852, but in 1853 they became better known because of the Clichy exhibit at the New York Crystal Palace Exhibition that year.

Nevertheless, American paperweights became commonplace during the 1860’s when the American market for them was strong. Most of the American glassworkers were European immigrants already skilled in the art, which explains why early American weights are imitative of the European style. The better American weights were made from 1852 to 1890, primarily by the New England Glass Company and the Boston & Sandwich Company, with limited production by Gillinder & Sons and Mount Washington Glass Co. In the later years of the period, paperweights were made by Dorflinger Glass Works and the Whitall Tatum Company.

Why Should You Invest in Logo Design?

It represents you.

Like mentioned earlier, you have to understand that you do not represent your business. Your logo does that, since you cannot be present in all marketing materials every time. Your logo sends out information about your company by means of fonts, lines, colors and image,s so all things should be designed to convey the right message.

It can be used for every market material.

It is fundamental for your logo to be used in all marketing items – like brochures, business cards, banners, commercial ads, websites plus mobile application. If your logo does not look interesting, your marketing materials will be undesirable as well. That is the disadvantage of first impression.

It shows commitment.

When your logo has a professional design, it show that you are committed to achieving the mission and vision of your company. When a person with a lousy outfit comes unprepared for a job interview, and says he will be productive and stay committed to the company, will you trust him? For this reason, your logo has to be designed to show your commitment to customers.

It is your brand’s foundation.

Your logo is among the most critical branding elements that enhance your brand, since a brand is all about customer experience. Your logo should be able to say the right message, at the right time, and in the right manner. It decides on the words you will say, and how it will be said.

Keep in mind that every time people see your ads, you don’t provide them with a persuading sales pitch. When you make an ad, viewers interpret it. Just make sure they get the message you want to convey.

It will be around for quite some time.

You do not just change a logo every time you want to, since it is just like changing your identity. When you change your identity, you have to exert a lot of effort to educate your target audience and clients again. You need to press the reset button for the company awareness. Therefore, it is best to invest in a logo that will stay long with you.

Your Business and Logo Grow Together

Your logo identifies you. It remains the same, but only becomes older and wiser. If you want to start with a beautiful face, use visual materials that could give a good first impression.

It builds loyalty.

All industries are a battlefield 24/7. The market size has been consistent for quite some time, so in order to grow, you should attract the customers of other companies. Likewise, other companies will try to capture your clients. Good customer service is effective in protecting your customers.

Caring for your customers only every now and then can be too costly. If they are convinced to stick around, you can consider them as loyal customers.

It is hard to keep your logo if competition is cooler than you. The time may come when you also want to be cool, but you are stuck with your cheap logo that was designed by some Indian dude, whom you paid a number of hundreds.