Logogram: Its Types, Characteristics and Functions in The Society

A logo is an adopted symbol skillfully drawn, sometimes with letters used by business organizations and institutions as a means of identification or trademark. The logo of a particular company or institution is unique and originally used by that company. It is inscribed on the products, letterheads, and on all the property owned by the company.


1. It assists clients in differentiating the product of one company from the other. This serves as a tool in checking counterfeit or fake products.

2. It helps the manufacturers of the product in maintaining the quality of their products. This heightens the value of their products.

3. It gives information about the origin of the product so that customers who are dissatisfied with the specifications of the product can relay their queries with little or no difficulty.

4. It serves as a legal property of an association or institution. Logos serve as symbols of authority of a company.
5. It assists foreign investors and traders in quickly identifying the owners of a particular product so that they can do business transactions with them.


1. It must be simple in design to aid in easy identification and recognition by clients.

2. It should be able to give quick description of the activities of the company or association.

3. It has to be highly original and distinct from those already used by other companies.

4. It must be attractive in design, shape and colour (if any).

5. The shape must have symbolic or philosophical meanings that have a bearing with the values, ideologies and aspirations of the company.


There are basically four types. These are Text, Iconic, Graphical and Illustrative logos.

1. Text logo

This is the incorporation of the company or brand name into a uniquely styled font design. Sometimes, the initial letters of the company name or popular brand name is used in the designing of the logo. Text logos are also referred to as logotype/word mark or letter mark. Examples of text logo include PZ Cussons logo, FedEx, Dell, Sony, CNN, Nokia, Flickr, Nook etc.

2. Iconic logo

This logo involves the use of an abstracted symbol or sign that mostly reflect the activities of the company or the popular product. It does not include any written text or letters. It is only the symbol or icon that distinct the company from others. Examples of symbolic or iconic logos include Shell, BMW, Apple Company etc.

3. Graphical logo

This is a graphical representation of the activities or products of the company. It is a combination of both the text and iconic logo styles since it employs both text and letters together with a symbol. It is sometimes referred to as combination marks. Examples include Reebok, NASA, Pringles, and Samsung etc.

4. Illustrative logo

This is a pictorial representation of some aspect or activities of the company or product. It is very complex or detailed than the graphical and iconic logos. Aside the pictorial component, sometimes the name of the business enterprise can be combined with the pictorial element. Examples include New Orleans logo etc.

Fine Art Collection: Everything You Need To Know

A Fine Art collection is the collection of pieces of creative visual art either for a keepsake or as an investment, to be sold later. An art collector today straddles both the categories. He or she lives with the art, so that the piece can speak to him or her. Someone with a passion for art could become an art collector. He or she needs to understand art which is a matter of educating oneself, about what they are buying and be receptive to guidance in this matter. Hands on experience is very important, not theoretical knowledge alone.

An art collection grows with a person. Most often, there is an underlying theme binding a collection, like recording a particular time in history. Most art collectors are artists themselves. An art collector should collect only what he or she likes though at this point in time, even if people are buying art for the sake of buying, it is not such a bad thing because there will be others who will have an eye of true appreciation.

Fine art includes painting, sculpture, drawing, watercolor, graphics and architecture. Most art collectors are online now, which has the great advantage of being able to display their collection by posting good quality images of them online. With the ability of zooming into the images, and being able to display the prices, it is very easy to transact any business without too much effort.

Nowadays, there is software designed in the app format too for art collectors, artists and galleries to streamline their activities. They basically design websites for their customers, and provide them with an inventory management and mailing system. Again, creator of these applications have often been managing galleries in the past and have a solid understanding of the art business.

There are many art websites which are not strictly art collectors only. They involve their customers by encouraging them to sell their own photographs as prints, greeting cards, and also offer the opportunity to customers to buy museum quality prints of the world’s greatest artists and photographers in canvas, acrylic and metal as well as in framed and poster forms.

They also host a community of photographers and visual artists which the customer can join, thus increasing their exposure to the best in the field.

Back to art collection – what is clear now is that Art Collectors per se collect very specific pieces of art. They do not buy randomly – they are looking to expand their collection with art that fits very selective parameters. They get progressively narrow in their search, since they know exactly what they are looking for. They are widely networked with artists, galleries, curators and others in the art world so they know where to source their requirement. They will not entertain any stranger, unless he or she comes with a referral or recommendation.

The more casual art collector, moves around the art scene, visiting galleries, art fairs, festivals picking up what interests them at that particular moment. They too have their own methodologies and will not be influenced by an outsider. The main thing for artists to know is that sooner or later, an art collector will find them.